Strategy - It takes more than guts, you need situational awareness and a good plan!
Strategy - It takes more than guts, you need situational awareness and a good plan!
How Telling Lives Can help
Visual Storytelling
Visual Storytelling is our default setting for context and understanding - it’s how we humans communicate. Eighty percent of communication is said to be nonverbal. Body language, micro expressions and tone, carry more weight than the words themselves. Little wonder the impact of visual storytelling can be so profound. Like any other skill, good storytelling comes with practice and we have decades in the business.
Communication strategy
It’s pretty straight forward, knowing where you’re going requires knowing who you are - the values and solutions you offer to others. Those others are your future; the people you need to know, understand and connect with. Situational awareness backed by solid research is the beginning of any great communications plan.
Digital content and the power of social media have changed the way people and businesses communicate. Integrating a digital communication strategy into your marketing plans is an essential part of reaching the right audience with the right ideas. Everything starts with research, understanding you and your audience, your current potential and performance, what can be improved and enhanced, Honesty and advocacy work.
Reputation management
Anyone and everyone can now be a storyteller or newsmaker, a reviewer and critic. Information shared on blogs or via social media can spread with astonishing speed to news sites and mainstream media. These changes bring both new challenges and great opportunities. Navigating this new media landscape requires preparation and awareness.
Media training and presentation
When you are in the news what you say and how you say it can have a profound impact on public perception and your own reputation. In a world where reportage and reaction are seemingly instantaneous you need to know how to respond authenticity and authority. The truth matters but it can also be misused and misinterpreted.
Media guidelines for your school
Simple tips for school staff on how to respond to media enquiries and interview requests.