Hello, my name is Barber
April 5, 2019
Cross Promotion
Creating a powerful visual message doesn't have to be expensive particularly if you're willing to cross promote and share costs. With this video "Hello my name is barber" a local hair cutting business is linked with one of its larger product suppliers, and everyone wins by sharing the resulting social media engagement.

There are important lessons here for those watching New Zealand's own homegrown platforms which are taxpayer supported through NZ on Air. Whether freeview or payview, what are we actually seeing and why? what are we actually paying for and why? Are we simply paying millions to subsidise commercially fragile kiwi media platforms or are we paying to ensure a future for kiwi made factual content? These questions are particularly relevant as the government considers new funding models for both film and television.