TELLING LIVES 
John Sellwood - organisational storytelling and communication

'building trust with authentic narratives
storytelling and social media'






STORIES + STRATEGY


 STRATEGY

It takes more than guts, you need situational awareness and a good plan!

VISUAL COMMUNICATION  - STRATEGIC COMMUNICATION - CRISIS COMMUNICATION

communication strategy

Digital content and the power of social media have changed the way people and businesses communicate. Integrating a digital communication strategy into your marketing plans is an essential part of reaching the right audience with the right ideas. Everything starts with research, understanding you and your audience, your current potential and performance, what can be improved and enhanced, the strategies and tactics, and of course measurable results. Honesty and advocacy work. 

reputation management 

Anyone and everyone can now be a storyteller or newsmaker, a reviewer and critic. Information shared on blogs or via social media can spread with astonishing speed to news sites and mainstream media. These changes bring both new challenges and great opportunities. Navigating this new media landscape requires preparation and awareness.

media training 

When you are in the news what you say and how you say it can have a profound impact on public perception and your own reputation. In a world where reportage and reaction are seemingly instantaneous you need to know how to respond authenticity and authority. The truth matters but it can also be misused and misinterpreted.

MEDIA GUIDELINES FOR YOUR SCHOOL

Simple tips for school staff on how to respond to media enquiries and interview requests.


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