Our

Process

Defining your story requires an understanding of why you, your business or organisation is important to others. It means going beyond a simple description of products and services to give a human face to your company. Like any good tale a business story needs to be interesting and told in a way that holds the viewer’s attention by maximising the visual impact, narrative and meaning. This is where integrity of your values shine through.

The answer begins with knowing your audience. Trust is key to any meaningful relationship and good stories build trust through authenticity, not hard sell. People are looking for the real deal and the real you. So who are you? What are the services and products you provide? What do you offer in terms of values, passion, attitude and approach? And what future aspirations do you have for your company, your employees, customers, shareholders, the public?

Variety is the spice of life and revealing your company’s story will require different voices to provide depth and pace, to help emphasise different areas of interest and expertise. Use your people and their experiences to help tell your story! We’ll help you identify those voices and bring them to the fore so the words can flow.

A picture can indeed be worth a thousand words where there is context and understanding. Whether it’s as simple as a ‘show and tell’ using visuals that amplify ideas and words , or as subtle and abstract as nature and mood. Creating visual interest by weaving pictures and words is vital to telling your story in a memorable way.