- The human brain processes visuals 60 thousand times faster than text
- Viewers spend 100 percent more time on web pages with videos.
- Viewers are 85 percent more likely to purchase a product after watching a product video.
Ekaterina Walter & Jessica Gioglio, The Power of Visual Storytelling, 2014
DEFINING YOUR STORY
Defining your story requires an understanding of why your business is important to others. It means going beyond a simple description of products and services to give a human face to your company. Like any good tale a business story needs to be interesting and told in a way that holds the viewer's attention by maximising the visual impact, narrative and meaning.
FINDING YOUR WORDS
The answer begins with knowing your audience. Trust is key to any meaningful relationship and good stories build trust through authenticity, not hard sell. People are looking for the genuine, the real deal and the real you. So who are you as a business? What are the services and products you provide? What do you offer in terms of passion, attitude and approach? And what future aspirations do you have for your company, your employees, customers, shareholders, the public?
IDENTIFYING THE CHARACTERS
Variety is the spice of life and revealing your company’s story will require different voices to provide depth and pace, to help emphasise different areas of interest and expertise. Use your people and their experiences to help tell your story! We’ll help you identify those voices and bring them to the fore so the words can flow.
CREATING VISUAL INTEREST
A picture can indeed be worth a thousand words where there is context and
understanding. Whether it’s as simple as a ‘show and tell’ using visuals that amplify ideas and words , or
as subtle and abstract as nature and mood. Creating visual interest by weaving pictures and
words is vital to telling your story in a memorable way.
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