TELLING LIVES 
John Sellwood  
communication & content creation 

'building trust with authentic narratives and storytelling'







STORIES + BUSINESS

BUSINESS 

BRAND JOURNALISM - VIDEO -SOCIAL MEDIA - CORPORATE STORYTELLING - BUSINESS PROFILES
INTERVIEWS - TESTIMONIALS - TRAINING VIDEOS - PRODUCT DEMONSTRATIONS
RECENT VIDEOS
A HUMAN FACE AND AN AUTHENTIC STORY

Values and brand are intimately connected and the depth and meaning of your brand needs to be reflected in your message. For example the Christchurch City Mission doesn't only provide vital support for the homeless or emergency food parcels or detox services for those with addiction issues - the mission changes lives, by providing new pathways and hope for the future.


HELLO MY NAME IS BARBER - CROSS PROMOTION

Creating a powerful visual message doesn't have to be expensive particularly if you're willing to cross promote and share costs. With this video "Hello my name is barber" a local hair cutting business is linked with one of its larger product suppliers, and everyone wins by sharing the resulting social media engagement. 


MIKE'S BIG BREAK - ADAPTDEFY

Adapt and defy is what @Mike Brown has done ever since the accident that claimed the use of his leg's. Mike was always an outdoor's man looking for the next big adventure. Well he's found it! Mike refuses to be defined by his limitations and is helping redefine the word disability. Its about being able to embrace life to the full.
Vision: Taylor Killick, Mike Brown, John Sellwood
STARFISH SWIMWEAR - BUSINESS RELAUNCH

Starfish swimwear decided to announce their relaunch and the opening of a new Christchurch store via social media. They used video content uploaded to facebook as their main platform for publicity. Thirty percent of their target audience viewed the online video, with ten percent engaging. Great results. Their story was also picked up by Stuff and the Press. http://www.stuff.co.nz/business/82087902/christchurch-bikini-business-braves-winter-dip-into-swimwear-market
EARTHQUAKE SERVICES TV COMMERCIALS  

One in a series of television commercials produced for Earthquake Services and owner Bryan Staples. The brief was to create a series of powerful visual stories that would compliment an ongoing print campaign drawing attention to the problems faced by home owners still locked in dispute over earthquake insurance settlements or concerned about the quality of repairs.
TRAINING AND BEYOND

Mel Morris from Training and beyond is a Xero Gold partner and a certified Global Trainer in Xero's 'beautiful' accounting software. From Christchurch she holds online training sessions that have been attended by thousands of students from around the world. This is just one testimonial from a small locally owned business, the Christchurch Drum Studio, who were being pounded by paperwork - but not now! Here's the wonderful Jon Biddington, drummer and small business owner.


RANNERDALE - CARING FOR VETERANS AND THE WIDER COMMUNITY 

Rannerdale is one of the country's last veteran's care facilities, run by a charitable trust it provides residential, hospital and community care for veterans young and old and the wider community as a whole. This 'short form' current affairs style piece is part of the charity's web content and several social media items. The main story was repurposed to create a number of smaller more focused items for differing platforms. Rannerdale has a unique and wonderful story to share and we are proud to have helped.
HOP & VINE - UNLEASHED

Hop & Vine are a successful wholesale distribution company supplying craft beer, wine and cider to the New Zealand hospitality industry. Their annual wine tasting event is a chance for producers and customers to get together and sample whats on offer, while assessing trends for the coming year. Hop & Vine take the approach that if they can help other businesses become successful, they'll be successful in turn, and they certainly are!
HI TECH TESTIMONIAL

There is nothing more valuable than the recognition and support of your own customers. Singing your own praises will often sound hollow and self-serving. But an authentic testimonial from a genuine client who knows and trusts your work, is worth it's weight in marketing gold.
SONDER LEATHER - 85K CHALLENGE CANTERBURY UNIVERSITY

The 85k Challenge is an annual event run by Canterbury University's not for profit Entré company which us run by students for students. The aim is to encourage young entrepreneurs to use their skill and innovation to launch a new start up company taking it to the market and profitability. Sonder leather is one of the teams vying for the 2016 prize.
THE MOBILE VET NURSE - SOCIAL MEDIA VIDS

Do you fully appreciate the value of what you do and the impact it has on other people? or is there a fabulous untold story just waiting to be discovered and shared? It's easy for a company to be so busy providing their service they forget their uniqueness and the real contribution they’re making and that’s where visual storytelling and brand journalism comes in. I've just been on the road with Mobile Vet Nurse, Chrissy Macpherson.
LOVE MY HOME - YOUR HOUSE, YOUR PASSION, YOUR SALE

Videos are the way it's heading for real estate marketing and house sales. So can you help the real estate agents do their job? The answer is yes - when you've loved the home you're planning to sell, when you care about what happens to your home, who better to sing its praises than the vendor themselves? The secret to a powerful real estate video any video for that matter is authenticity, interest and passion. You're looking to make a genuine connection with the viewer or in this case the buyer. Real estate agents teaming-up with passionate homeowners, is in our view a winning combination. 
THE LITTLE YELLOW BIRD - BUSINESS LAUNCH

The Little Yellow Bird is an ethically focused supplier of fair trade cotton business shirts. A recently founded start-up company, they won an Entre' award from the University of Canterbury in 2015 for their socially conscious enterprise. Proceeds from the shirts are used to help the villagers in India who manufacturer The Little Yellow Bird products.
NATURAL HOUSE COMPANY - BUSINESS PROFILE


It's only natural - Duncan Abrey explaining why natural stains, waxes and varnishes are a growing choice for homeowners. The Natural House company is a Motueka based company that produces plant based products for a healthy homes and a great wood finish, distributing through out New Zealand.
 'COOK N WITH GAS' WEB SERIES

This is the first in a series of web videos where Christchurch chef Bruce Griffiths
delivers up a mouth watering dish while getting up close and personal with punters in central Christchurch. Our first stop is Bruce's own restaurant Cook n with Gas, where we meet an eclectic bunch of diners and learn how to make Bruce's gold medal winning Green Mussels. Watch out for the pixie dust!
BLUE COCONUT - BUSINESS PROFILE


Dr. Victoria Flight and John Drew are the founders of Blue coconut a New Zealand based company importing and distributing 100 percent natural coconut oil for cooking. They call it the 'good oil' because of its known health benefits and say many people have been unnecessarily confused about the best cooking oils to use.

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