A human face and an authentic story
April 2, 2019
Values and brand are intimately connected and the depth and meaning of your brand needs to be reflected in your message. For example the Christchurch City Mission doesn't only provide vital support for the homeless or emergency food parcels or detox services for those with addiction issues - the mission changes lives, by providing new pathways and hope for the future.
Farid makes a whistle stop tour of Nelson to speak with schools and community groups about Compassion and forgiveness. A survivor of the massacres at two Christchurch mosques in 2019, Farid is campaigning for March the 15th to be recognised as a day of compassion. He wants those who died to remembered for their love and not the hate visited upon their community by a lone gunman. In this video Farid speaks to:
For generations, the ancestral rock art of the Arowhenua people has been owned by others, with the land and limestone caves held in private ownership as part of a Gould family farm. Now after more than 170 years, Te Rūnanga o Arowhenua has purchased back the land and full access and ownership of their ancient taonga.