A human face and an authentic story
April 2, 2019
Values and brand are intimately connected and the depth and meaning of your brand needs to be reflected in your message. For example the Christchurch City Mission doesn't only provide vital support for the homeless or emergency food parcels or detox services for those with addiction issues - the mission changes lives, by providing new pathways and hope for the future.
For generations, the ancestral rock art of the Arowhenua people has been owned by others, with the land and limestone caves held in private ownership as part of a Gould family farm. Now after more than 170 years, Te Rūnanga o Arowhenua has purchased back the land and full access and ownership of their ancient taonga.
Sit across the table if you're able
from that person that you harmed
and disarmed listen
leave defences at the door
and do nothing more than listen.