A human face and an authentic story
April 2, 2019
Values and brand are intimately connected and the depth and meaning of your brand needs to be reflected in your message. For example the Christchurch City Mission doesn't only provide vital support for the homeless or emergency food parcels or detox services for those with addiction issues - the mission changes lives, by providing new pathways and hope for the future.
Treaty settlements with Maori try to redress past wrongs. In Christchurch, you might think all was fair until you hear the wretched story of Kemp's Purchase.
A sponsored story explaining how water cremation or alkaline hydrolysis works, providing a clear picture of the process and the basic science behind it. New Zealand's first Water Cremation service was opened in 2025 beginning a new era in funeral practices in Aotearoa. This story gives the background.